The investor group includes:
Glenhill Capital (active consumer investor including seed investor in Boulder Brands)
VMG Partners (premier consumer private equity fund: KIND, Pretzel Crisp, Pirate’s Booty, Natural Balance)
PowerPlant Ventures (founders of Zico Coconut Water and the Veggie Grill)
Charles Chang, founder and former CEO of Vega (Lyra Growth Partners)
ARTIS Ventures (investors in food and technology, including Juicero, ChefsFeed and Modern Meadow)
Simon Equities (investors in food and consumer products, including Plum Organic, Method, Shinola)
Jack Davis (retired CEO of Ventura Foods, the largest maker of vegetable oil-based products in the U.S.)
Keith Belling (founder and former CEO of Popchips)