Groupe PSA Sells 1.9 Million Units in H1 of 2019
Despite the decline of the global automotive markets for this first half, Groupe PSA commercial teams have managed to increase market shares in several countries, especially in Europe and Africa.
Europe: profitable growth
In a declining market over the first half year (-2.4%), the Group strengthened its position by achieving a 17.4% market share, growing in all main markets, particularly in Italy (+1.1pts), France (+0.7pt), the United Kingdom (+0.2pt), Germany (+0.1pt), and Spain (+0.1pt).
Middle East – Africa: operational industrial footprint
Groupe PSA market share increased in its main markets: Morocco (+4.7pts), Egypt (+3.5pts), Algeria (+2.7pts) and Turkey (+0.5pt). The evolution of sales is impacted by the wind down from Iran[4] and the Turkish market (-44.8%) downturn.
Latin America: headwinds in Argentina
Group sales have decreased by 29.3% in Latin America with a strong hit of Argentinean market downturn (-50.3%). However, the group stabilized its market share in Brazil driven by the success of the SUV C4 Cactus and the LCV offensive. It has maintained its position in Chile and improved in Mexico in decreasing markets. Opel made a strong progress in the region increasing its market share.
India-Pacific: sales growth (+2.3%)
The recurring success of the Group in Japan continues with sales up 16%. Groupe PSA achieved another milestone by announcing in April the launch of the Citroën brand in India and starting the production of gearboxes (Hosur plant) with its partner AVTEC Ltd (a CK Birla Group Co.).
Source : Strategic Research Institute